The Dwyer Group Signs On With Stark Logic For Franchise Development

Stark Logic, a Franchise Marketing Agency, has signed up The Dwyer Group for franchise development marketing services. Services include web site design and search engine optimization for the main franchise web site, www.leadingtheserviceindustry.com.

With respect to web site design, Stark Logic will be changing the existing web design to include more calls to action, more defined form tracking to determine which areas are driving the most leads and other software integration to streamline the web site processes. As part of the optimization scope of work, Stark Logic will be creating an in depth analysis and keyword marketing strategy, integrating the keyword phrases into areas of the web site and developing a comprehensive link building strategy to drive the search engines to the web site and increasing search position ranking.

Once the web site design and optimization techniques are complete, Stark Logic will be using an advanced set of analytics tools to determine the effectiveness of the organic marketing as well as pay per click marketing for the campaign.

"The Dwyer Group is one of the most widely recognized names in the franchise industry," says Rich Stark, CEO of Stark Logic. "We are very excited about working with the franchise development team on strategies to increase leads to their franchise sales site and changes to their web site design to increase conversion rates. We also look forward to discussing strategies with their consumer marketing group and the ability to become a vendor for local search marketing."

The Dwyer Group, based in Waco, Texas, has been operating since 1981, and has grown to include seven service-based franchise organizations: Aire Serv, Glass Doctor, Mr. Appliance, Mr. Electric, Mr. Rooter, Rainbow International and The Grounds Guys. Together these brands make up more than 1,300 franchises in the United States and Canada.

The Dwyer Group was recently featured on the popular CBS reality series Undercover Boss, which features heads of companies going undercover to experience what workers in their organizations experience on a day to day basis. CEO Dina Dwyer-Owens went undercover to experience the daily operations of the franchisees and their employees.

About Stark Logic

Stark Logic is a leader in a franchise internet marketing with over 15 years of experience and more than 500 clients served. The company focuses on internet marketing strategies including search engine optimization, search engine marketing, web site design, custom software applications and franchise development techniques.

For more information about Stark Logic services, please visit www.starklogic.com or call (888) 915-6442.

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