Social Media Optimization By Randy Zlobec

Social media optimization (SMO) is an online technique for getting yourself and your online business a high profile and lots of traffic by maximizing your use of social networking online.

Social media optimization includes using social bookmarking websites for your articles and content, using RSS feeds, blogging, and sharing "tagged" photographs on Flickr or videos on places such as Video Jug or YouTube.

Social media optimization is an offshoot of SEO marketing techniques, except this is more about placement than content (though you still need to start with content) and generating website traffic straight from sources other than search engine results pages. Social media optimization is also a form of viral marketing; that is, a marketing technique where just one marketing piece gets shared and re-sent (and thus viewed and/or heard) in an ever-increasing, parabolic way throughout the Internet at very little cost to you.

This is also a 21st century online version of what successful businessmen and marketers have always done: networking in social settings to build trust and a reputation for being someone who can be related to. Networking is the most efficient means of target marketing, and the reach and speed of the Internet just amplifies or magnifies its power.

(SMO) was coined by Rohit Bhargava, who publishes the Influential Marketing Blog and is very influential indeed. He says that SMO is to be used to: increase your linkability; make tagging and bookmarking easy; reward inbound links; help your content travel; encourage the "mashup" (Mixture of content or elements. For instance, an application that was built from routines from multiple sources or a Web site that combines content and/or scripts from multiple sources is said to be a mashup.~ Computer Desktop Encyclopedia); and get communities connected.

Linkability is the key to all Internet success. It's simply the quality of being a desirable place for other people to link to from their websites or to tell other people about online (such as at the social bookmarking websites like Digg, Yahoo My Web, Propeller, etc.).

Tagging and bookmarking are made easier by SMO because you can tag a ton of your content the same and similar ways to maximize the targeting of a given audience.

Inbound links are rewarded by being seen as "strong" by the webcrawlers. This rewards your site and sites that choose to link to your site by increasing your profiles on search engines.

Needless to say, helping your content travel and the "mashup" have been discussed above in so many words. In essence, with SMO you're weaving your tangled Internet web and creating something like a neural network over which are transmitted ever stronger and faster signals, all giving you increased traffic and increased business.

Social media optimization should be used by anyone who is serious about Internet marketing success.

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Marketing Expert Explains Ways To Boost Business Productivity Using Social Media

With its impressive track record, social media is proving to be a valuable tool for entrepreneurs to skyrocket their business productivity. Around 75% of companies use social media as marketing platform. A marketing expert explains the impact of social media on business and some crucial social media marketing strategies to kick off business productivity.

It is estimated that around 43% of all online consumers are either social media fans or followers. That's why most of the companies have started to make use of social media as an effective channel to market their products. Since, it is cheaper than other marketing strategies even small business owners are using it.

"Do you know why your business colleagues are using social networking sites like Facebook, Twitter, Blogs, Digg, Stumble Upon and more? Social media is a cheaper and effective marketing channel for business owners. As a novice entrepreneur, you might not have huge investment or reputation like McDonalds, Coca Cola or Apple in the internet marketing arena. Social media helps small business owners to build credibility by building solid, trusting relationships directly with potential customers. Usually, it takes time and dedication to build solid relationships with online customers and it does not happen overnight. So, it is important to gently create social media marketing opportunities," says a professional marketing expert from Potters Social Media.

When it's up to social media, answering questions, providing informative content through blog/reviews, being consistent in writing, opinions and rewarding audience are some effective ways to grab the attention of potential customers. In social media world, people start to share informative and valuable contents with their friends on Facebook, Twitter and other social networking contacts, creating a huge amount of potential exposure for small and medium size businesses.

"Remember, in today's Google Penguin arena, excessively plugging or pushing your products on social media will hurt your ranking and reputation badly. If you don't have a social media marketing strategy already in place, you need start finding communities which your customers are part of, listen to the existing conversations and determine what they really want. When you understand this, you might be able to kick off your social media marketing campaign effectively," adds the spokesperson.

About Potters Social Media:

Potters Social Media has over 12 years of experience in the social media marketing arena. It offers a wide range of social marketing services including social media management for businesses, social media set-up, Facebook timeline cover, Twitter background and much more.

For more details, log on to: http://www.potterssocialmedia.co.uk/.

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