New Google Website Optimizer Vs Convert Experiments – Can Convert.com Provide a Viable Alternative?

On June 1st 2012 Google announced that the Google Website Optimizer would no longer be available from August 1st 2012. A collateral product ingrained in the Google Analytics tool, called Content Experiments would soon take its place. However, the new product seems to be a step backwards on the website optimizer tool as it misses out on various important features that were previously available in Google Website Optimizer (GWO). The major one amongst them is multivariate testing.

Webmasters who have been accustomed to the website optimizer will find it hard to work with the limited features of the Google Content Experiments tool and thus, savvy website testing experts like those at Convert.com have come up with a viable alternative to the Google tool which is termed Convert Experiments. Whether it would prove to be a promising website testing solution to the currently flawed Google Content experiments feature is yet to be found out, let us, however, have a look some significant comparison points of both products below.

There is no doubt that Google Analytic's new addition serves to "simplify website testing", this feature lacks multivariate testing and that alone remains to be one of the major concerns for advanced users of the GWO tool. Convert Experiments on the other hand gives you hundreds and thousands of multivariate testing options that provides unlimited test results and comprehensive conversion strategies. Google's Content Experiment is easier to use for more basic or new users of website testing while Convert Experiment reaches farther deep in site analytics and testing.

Tracking ecommerce transaction as a goal is not feasible in the Google product while Convert Optimization creators say, "In e-commerce it is not always easy to test large groups of dynamic pages and we are especially good in this with deep integration with many e-commerce platforms and analytics tools. Integration is not difficult with the seamless integration with Google Analytics," they further add that no code is required to add to the test results.

While Convert Experiments developers are very GWO-oriented, with the launch of the Content Experiments Convert.com strives to offer "a natural and advanced extension of Google Analytics Content Experiments."

You can find more information about this viable alternative to Content Experiments at http://convert.com/convert-experiments/

About Convert.com:

A panel of renowned website optimization experts has come up with a feasible alternative to Google Website Optimizer. The core team comprises of Claudiu Rogoveanu, Jeroen van der Tuin, Stefanie Baeker and Dennis van der Heijden who connect with webmasters and bring real time multivariate website testing results in accordance with their Google Analytics and more.

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Marketing Expert Explains Ways To Boost Business Productivity Using Social Media

With its impressive track record, social media is proving to be a valuable tool for entrepreneurs to skyrocket their business productivity. Around 75% of companies use social media as marketing platform. A marketing expert explains the impact of social media on business and some crucial social media marketing strategies to kick off business productivity.

It is estimated that around 43% of all online consumers are either social media fans or followers. That's why most of the companies have started to make use of social media as an effective channel to market their products. Since, it is cheaper than other marketing strategies even small business owners are using it.

"Do you know why your business colleagues are using social networking sites like Facebook, Twitter, Blogs, Digg, Stumble Upon and more? Social media is a cheaper and effective marketing channel for business owners. As a novice entrepreneur, you might not have huge investment or reputation like McDonalds, Coca Cola or Apple in the internet marketing arena. Social media helps small business owners to build credibility by building solid, trusting relationships directly with potential customers. Usually, it takes time and dedication to build solid relationships with online customers and it does not happen overnight. So, it is important to gently create social media marketing opportunities," says a professional marketing expert from Potters Social Media.

When it's up to social media, answering questions, providing informative content through blog/reviews, being consistent in writing, opinions and rewarding audience are some effective ways to grab the attention of potential customers. In social media world, people start to share informative and valuable contents with their friends on Facebook, Twitter and other social networking contacts, creating a huge amount of potential exposure for small and medium size businesses.

"Remember, in today's Google Penguin arena, excessively plugging or pushing your products on social media will hurt your ranking and reputation badly. If you don't have a social media marketing strategy already in place, you need start finding communities which your customers are part of, listen to the existing conversations and determine what they really want. When you understand this, you might be able to kick off your social media marketing campaign effectively," adds the spokesperson.

About Potters Social Media:

Potters Social Media has over 12 years of experience in the social media marketing arena. It offers a wide range of social marketing services including social media management for businesses, social media set-up, Facebook timeline cover, Twitter background and much more.

For more details, log on to: http://www.potterssocialmedia.co.uk/.

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