The Dwyer Group Signs On With Stark Logic For Franchise Development

Stark Logic, a Franchise Marketing Agency, has signed up The Dwyer Group for franchise development marketing services. Services include web site design and search engine optimization for the main franchise web site, www.leadingtheserviceindustry.com.

With respect to web site design, Stark Logic will be changing the existing web design to include more calls to action, more defined form tracking to determine which areas are driving the most leads and other software integration to streamline the web site processes. As part of the optimization scope of work, Stark Logic will be creating an in depth analysis and keyword marketing strategy, integrating the keyword phrases into areas of the web site and developing a comprehensive link building strategy to drive the search engines to the web site and increasing search position ranking.

Once the web site design and optimization techniques are complete, Stark Logic will be using an advanced set of analytics tools to determine the effectiveness of the organic marketing as well as pay per click marketing for the campaign.

"The Dwyer Group is one of the most widely recognized names in the franchise industry," says Rich Stark, CEO of Stark Logic. "We are very excited about working with the franchise development team on strategies to increase leads to their franchise sales site and changes to their web site design to increase conversion rates. We also look forward to discussing strategies with their consumer marketing group and the ability to become a vendor for local search marketing."

The Dwyer Group, based in Waco, Texas, has been operating since 1981, and has grown to include seven service-based franchise organizations: Aire Serv, Glass Doctor, Mr. Appliance, Mr. Electric, Mr. Rooter, Rainbow International and The Grounds Guys. Together these brands make up more than 1,300 franchises in the United States and Canada.

The Dwyer Group was recently featured on the popular CBS reality series Undercover Boss, which features heads of companies going undercover to experience what workers in their organizations experience on a day to day basis. CEO Dina Dwyer-Owens went undercover to experience the daily operations of the franchisees and their employees.

About Stark Logic

Stark Logic is a leader in a franchise internet marketing with over 15 years of experience and more than 500 clients served. The company focuses on internet marketing strategies including search engine optimization, search engine marketing, web site design, custom software applications and franchise development techniques.

For more information about Stark Logic services, please visit www.starklogic.com or call (888) 915-6442.

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More SMEs Hire Search Engine Optimizers to Boost Business In Singapore

More Singapore Small Medium Enterprises (SMEs) are turning to SEO Singapore providers to level out the competition with big players in the market, paving the way to an influx of SEO service providers, and SMEs are more than willing to pay for it.

According to E-Alchemists, SEO can level out the competition between SMEs and bigger companies.

"Whether you rank on the first page of Google is not affected by how big your company is...It is how deep you make your online footprint."

Most people who do a search on Google tend to only look at the first page of search results. So the higher up you rank on the first page, the more visitors you are going to get to your website who will eventually buy your products or services.

One of the factors that determine how a website is ranked on Google is the number of links from other sites that are leading back to yours. The more back links there are, the more likely your website will be seen as popular in the eyes of Google.

So if the website of an SME is able to outdo the website of its bigger competitor in this aspect, it is likely to rank higher on Google for the same products or services. But because SEO is a time-consuming and complicated process, more businesses, especially SMEs, are willing to pay to have their websites ranked highly on Google and other search engines.

E-Alchemists, a provider of seo services singapore, charges a business anything from $250 to $500 a month to help get its website ranked well on Google for its targeted products and services. E-Alchemists will analyze an existing website of the business, offer and implement strategies to optimize the website, and rank the website on Google for a number of keywords. These keywords are generated based on what phrases that customers are most likely to use when searching online for a product or service that the hirer offers.

SMEs who have adopted SEO as an online marketing strategy have greatly benefit from it. Especially those who are building their businesses in a competitive market, they do not mind investing a few hundred dollars a month, because they know that there will eventually be a return of investment.

Sharon Tan, who runs a small home-based manicure business, claimed that her business increased by 10% after she got her business website on the first page of Google. "I pay about $300 a month to ensure that my business website is on the first page of Google, I think it's worth it. I have enough customers to cover the cost and still make more money than before."

The only drawback, perhaps, is that depending on the competitiveness, it can take anything from a few weeks to a few months for a business website to be ranked on the first page of Google. SMEs will need to be able to sustain this investment until they can reap its benefits. SEO is good news for SMEs as they stand a chance to survive in markets with other big players, and they do not seem reluctant to invest in using SEO. It appears that SEO has created a win-win situation for everyone - for SMEs who are willing to pay for it and for those who are willing to provide the services.

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